Instagram is one of the most popular social media platforms, with more than 500 million active accounts in the application every day. If your business is not on Instagram, it should be.
And if your business is on Instagram, you should convert it to a business account as soon as possible.
Instagram accounts are personal by default, so in this post we will show you how to convert your personal account into a business account. If you don't have an Instagram account yet, you must create one.
Having a business account on Instagram has many benefits, including valuable insights and a "directions" button for your profile. We will talk more about the benefits of having a business account in a moment.
First, let's answer some common questions about how to have a business account on Instagram:
How much does an Instagram Business account cost?
Nothing!
It costs nothing to convert your account into a business account and there is no charge unless you post ads.
What are the benefits of an Instagram Business account?
Instagram offers business owners lots of tools when they switch to a business account, including:
The possibility of publishing ads and promoting them.
Analysis / information about your publications and your audience.
The ability to add call and email CTAs to your profile.
An address where you can click on your profile so customers can easily locate you.
All these benefits allow you to increase your reach and optimize your profile and content for your followers. Sounds good, right?
Before entering how to change your profile to a business account, let's see if you already have a business account.
How can I know if my Instagram is already a business account?
To see if you already have a business account on Instagram, log in to your account, tap the three lines in the upper right corner, and then tap "Settings" at the bottom.
From there, click on "Account" and see the last option. If you have a business account, it will say: "Go back to the personal account". If you don't have a business account, the last option will be «Get more tools».
If your account settings say "Back to personal account", you already have a business account and you are ready. If you say, "Get More Tools," you have a personal account. However, do not worry, we will show you how to convert it into a business account.
How to change Instagram to a business account
Before doing this, you should know that your account will be public. Your account may not be both a private account or a business account and really, why would you want a private business account?
When you switch to a business account, your account will be exactly the same, but you will have access to analysis and tools that are not available in personal accounts.
To change your Instagram account to a business account, you will start with the steps we have followed to verify your account:
Go to your account and touch the three lines in the upper right corner.
Touch «Settings» at the bottom.
Select "Account" and then "Get more tools."
You will be taken to a screen that gives you the option between "Creator" and "Business." Choose «Business». The "Creator" account is for influencers and public Instagram figures, so it doesn't offer all the tools a business account offers.
Click "Continue" and read the slides on the benefits of a business account.
Next, you will choose the category of your business. Start typing to find the category that best suits your business. When you have found it, click on "Next".
Now you will have the opportunity to put contact information for your account. This email address will be linked to the "email" button on your profile, so make sure you check it regularly.
You can add your phone number and address by touching «Change contact options» under the «Next» button.
If you do not want to receive calls or do not have a physical location that customers would visit, you do not have to add this information. However, it is required that you add at least one email address.
Final steps for your business Instagram account
The last step is to create or link your company's Facebook page. You will do it by naming your page on Instagram but you will finish configuring the page on Facebook.
This is a requirement because Facebook owns Instagram. If your business is on both platforms, this can be really beneficial since Facebook shows your Instagram feed on your Facebook page. You can also have your Instagram messages automatically published on Facebook, which will save you a little time.
Once you've named your Facebook page, It is done! Your Instagram account is now a business account. Use the analysis, ads and sponsored messages to take your Instagram game to the next level.