Instagram Stories, we tell you why use them

If you have not tried it yet, let me give you a push.

While the concept behind Instagram Stories is not exactly innovative, they were copied from Snapchat. IG Story has quickly become a huge success.

But why use Stories on Instagram?

Let's take a look at the popularity and success of Instagram's story, so you can see how they can help your business win the social media marketing game.

Why Instagram?

Instagram has been in the news lately, especially in the marketing community.

It's no surprise, since the social media giant has more than one billion active users every month.

Therefore, there are billions of reasons to consider the use of Instagram to promote your business.

But how do you start?

Did you just create a page, post a few photos and hope for the best? Or do you look for a little more in the features available to you and work from there?

One feature that is gaining popularity is that of Instagram Stories.

What are Instagram stories?

The idea behind Instagram Stories was simple. The intention was to allow people to share "moments" of their day quickly and easily.

These can be in the form of a series of photos or videos. Then, everything you gathered for your story would become a slideshow on Instagram.

This remains in your account for twenty-four hours and then disappears.

Best of all, IG stories are presented at the top of the screen. The algorithm required must not be exceeded. Simply add another element to your story and it will be placed in front of the line.

In addition, Instagram posts a small reminder in the feed about Stories that are about to expire or that have been the most popular. So that his followers have another push to see his History before it disappears.

In addition, Instagram places a beautiful rainbow circle around your profile picture that travels with you anywhere you post or comment.

This is a clue to anyone who sees your image that you have a new story available.

Followers, not followers, anyone can simply touch their IG profile picture, and their story takes over the screen.

But that is not all. You can publish your story on your profile page if you want to keep it. These are called Highlights.

Put together a lot of elements related to the story, give it a short and clear name, and you can live on your profile page as long as you want.

The highlights of his story appear below his biography and above his gallery of images.

Want more information about the sizes of the Instagram and Highlights stories?

How do I make an Instagram story?

Creating your story is very simple.

If you wish, you can also add music, filters or even scribbles on the screen. It's a very flexible way to create content.

Also, it's very fun! And maybe even a little addictive

1 | Touch the camera icon in the upper left.

2 | Just point and shoot. Or import any photo or video from your gallery. Touch the icon in the lower left to find the images you want to add.

You can skip to step 9 to post. Or, add one or more of the following characteristics of the story.

3 | Swipe left or right to add a filter if desired. Or click on the smiling face at the top to find some really amazing ones.

4 | Tap the link icon to link to your website (if you have more than 10K followers) or your IGTV video.

5 | Touch the face of the emoji to add all kinds of stickers.

6 | Touch the pen if you wish to write, scribble or color your story.

7 | Touch Aa to add any text. Choose between 6 fonts and many colors.

8 | Slide any item down and place it in the trash can to remove it.

9 – Tap «Your Stories» in the lower left to add to your stories.

Instagram marketing statistics 2019

The latest statistics available for Instagram were extracted in June 2018. These are still valid in 2019.

The number of Daily Stories was 400 million, according to the information of This is an incredible growth rate of 400% in just under two years.

This feature is becoming increasingly popular and shows no signs of slowing down in the near future.

More than 80% of registered Instagram accounts follow a business in that social network.

The highest percentage of Instagram users earn more than $ 100,000 per year.

Around 60% of Instagram users say they discover new products through other profiles.

75% of Instagram users commit to a company after seeing their message.

About 25 million Instagram profiles are business profiles.

Around 800 million Instagram users follow the business profiles.

People spend almost the same amount of time on Instagram as they do on Facebook.

More than a third of adults in the US They use Instagram.

More than 20% of Instagram users visit a business profile daily.

More than 95 million photos are uploaded to Instagram every day.

The 3 main reasons to use IG Stories

Clients get to know you and your staff better: Why not make your team introduce themselves and say one or two things about themselves?

Demonstrate why your process is better: maybe you only use the freshest ingredients. Let your customers see you buying or choosing them. You do not have to reveal your property secrets but you do have a look.

Highlight your product and increase brand awareness: Take this opportunity to show what your company and your products can do for them.

Starting here is easy and, if it does not go as well as you expected, the next day you will already have a clean slate.