Do you know that it is possible to boost B2B sales (Business-to-Business) through Instagram? If it is. All you need is the right tactic to do it. If you have been trying to achieve this without success, then this article can help you. We will also explain how Instagram can boost your B2B business sales with appropriate examples.
Instagram is one of the most powerful platforms for social media marketing in 2019. Many companies are using the B2C business platform with lifestyle content. But sellers are missing an important point here. The Instagram community had one billion active users in 2018 (paywall).
Given the popularity of Instagram, B2B companies have the opportunity to reach their target audience and generate commitment. With a billion users, the one who makes the decisions you’re selling to is probably on Instagram.
What is understood by B2B?
First, the definition of B2B is “Business to Business”. And it consists in the provision of services from one company to another, focusing on the information of goods and services companies, but not on the end customer. For example, companies that offer web services to other companies.
These services can be web content, blogs, access and administration of social networks, etc. They also offer web positioning and promotion services via the internet.
That said, will traditional B2B content work on Instagram? The answer, from the experience of some, is no. This is one of the main reasons why marketers may not succeed. As a result, they may mistakenly conclude that Instagram is not the right platform to market their products and services.
Many specialists work as business development consultants for certain B2B companies and have always recommended Instagram when it comes to digital marketing. In this way, they get excellent results from it. So how can you create content on Instagram to boost B2B sales?
1.- Create publications that capture attention and generate rumors on Instagram
You can do this by creating Instagram posts that attract the attention of your audience and sharing thousands of stunning images. Many B2B marketing specialists spend hours thinking about what they should share on Instagram that will make your post stand out. But the key is simple: you must share interesting things.
For example: The MarketerPress social media team shares simple content that your audience will consider worth sharing.
2.- Let the client speak for you on Instagram
People love to hear a story, and they connect easily with the emotions behind it, that’s marketing 101. So, an effective way to boost B2B sales on this platform is through Instagram Story. Since Instagram stories are placed at the top of the homepage, they can easily attract the attention of users.
Therefore, you should not hesitate to publish captivating stories at regular intervals and in this way, you can increase your visibility. Let your story be full of suspense. For example, you can ask: “Are you interested in knowing what our team has been doing?” And then add an arrow to the right. You can reveal your new product in the next story.
For example: people who manage Shopify social networks constantly do this by sharing the stories of Shopify users through videos.
3.- You can give away your resources to generate potential customers
These resources are called “Freebees”, which help generate leads for most B2B companies. They also include printables, electronic books, white papers and infographics, among others. You can use all this content to generate leads and sales having to use Instagram when entering too.
For example: check out the Instagram InvisionApp page. Proudly show resources as manuals.
4.- Use the video resource to display your products in a fun way
Another way to market your product or service on Instagram is by using videos to show your brand or product in a way that entertains Instagram users.
Similarly, B2B marketing specialists often think that their product videos should be professional and to the point. However, that is not always the case. Upload a creative and fun video. Also, share something that will make your audience come back for more.
Posting images that show information and data can also make a difference when it comes to boosting B2B sales on Instagram web. You can take advantage of specific statistics and cases to clearly present the value of your product to potential buyers.
For example: Intercom Brand Studio becomes creative with its videos “or you could use Intercom”.
5.- Show the culture of your company
We have to tell you this again: we discover that people connect and get involved with stories and emotions more than any promotional publication. Show people looking behind the scenes of your brand or product.
When you do this, people can connect to your company individually and this can generate many referral sales. For example: Zoho publishes photos of new events that celebrate new employees and emphasize the company’s culture.
You can project your business with Instagram
Instagram is a social media platform that requires you to be creative, effective and tactical. You must use the correct tactics that will attract the attention of your followers and convince them that they have something in common with you. Just by uploading content from your mobile, PC or smartphone, you will already be attracting customers.
Remember that the key is to listen, commit and build relationships that ultimately boost your sales. These are some of the best ways to create content that will help you generate B2B sales using Instagram.